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författare textcoach komiker
Joacim Björkvall undervisar i marknadsföring. I Storytalk berättar han om att det ofta helt felaktigt sätts likhetstecken mellan marknadsföring och PR, att Internet plötsligt har skapat en interaktion mellan avsändare–mottagare och hur betydelsefullt det är att skapa ett gott rykte, ett ”a word of mouth”. Slutligen avslöjar Joacim en talang han skulle vilja ha.
Lyssna på intervjun på www.storytalk.se